W Hotels Bellevue

"W Hotels has always marched to the beat of its own marketing drum, and now it has added a video game to its list of out-of-the-box campaigns. Belle the Bear is a retro-inspired mobile game that celebrates the grand opening of the new W Bellevue hotel in Seattle." — Adweek

Designed for a tech-driven community, the game brings back a nostalgic world that invites players to traverse an 8-bit world Frogger-style on their journey to a virtual W Bellevue hotel. This Seattle-themed adventure features a few special roadblocks to keep things interesting, such as a cannabis leaf that turns Belle into a gummy bear and cocktails that reverse the in-game controls.

Agency: Pen & Public

Role: Creative, Art Direction, Graphic Design