South Bay Social District
”Many Angelenos think of the South Bay as just the Beach Cities (Manhattan, Hermosa, Redondo, Palos Verdes), however it comprises a much larger and diverse swath of communities (Inglewood, Carson, Hawthorne, and more).” — Battery Agency
South Bay Social District is one of L Catterton’s projects designed to create a cultural epicenter to support South Bay’s unmet diversity needs.
Honoring the project’s mission, we tapped into the very fabric and drew inspiration from the community — the heart of the district — to create a visual language that is unique, true to the community and capable of bridging cultures, passions, between the people of the South Bay.
Agency: Battery, ContraBureau
Role: Art & Design Direction, Graphic Design
South Bay Social District is a new cultural epicenter for Los Angeles: a community and district thoughtfully designed to welcome and celebrate the vibrant people, passions and lifestyles of the South Bay. It is inclusive, diverse, and dynamic, an accessible place that bridges the shifting cultures of a modern-day LA.
South Bay Social District is a new cultural epicenter for Los Angeles: a community and district thoughtfully designed to welcome and celebrate the vibrant people, passions and lifestyles of the South Bay. It is inclusive, diverse, and dynamic, an accessible place that bridges the shifting cultures of a modern-day LA.