Yves Saint Laurent Beauty
A dance between form and function, every corner of this 10x15 booth is inspired by New York’s adrenaline-rich lifestyle and the women that inhabit it. Designed to inform lip fanatics about the benefits of YSL’s new long-lasting, non-drying ultra-thin formula, the space communicates product benefits and celebrates the debut of Tattouage Couture at Sephora’s SDCA convention.
An invitation to experiment with the products, we created educational tattoo stations primed for product testing and an artful lip photo-opp that captures beauty’s flow of transformation and creative expression. Sephora District’s Managers parted with valuable product knowledge, and an all nighter recovery kit to support with integration.
Agency: Pen&Public
Role: Creative, Design & Production Design
Rest and self-care are supportive of education. Play and regenerative experiences can speed up learning and aid with information retention. We trust in good sleep to unlock a greater understanding behind beauty innovation. We stand with YSL’s mission to represent freedom of self expression without censorship. The future of creative disciplines across art and fashion require safe spaces for intimacy and authentic self expression.
Rest and self-care are supportive of education. Play and regenerative experiences can speed up learning and aid with information retention. We trust in good sleep to unlock a greater understanding behind beauty innovation. We stand with YSL’s mission to represent freedom of self expression without censorship. The future of creative disciplines across art and fashion require safe spaces for intimacy and authentic self expression.