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IGN x 2K: BioShock Anniversary

Welcome to Rapture.

A journey to the underworld, submerged in Art Deco projections of a post-apocalyptic wonderland designed for PAX West’s fantasy lovers to celebrate BioShock’s 10th anniversary.

IGN teamed up with 2K to bring BioShock’s “Rapture to life like never before, complete with Splicers, Big Daddies and Little Sisters, themed food and drinks worthy of Rapture's finest hotspots, plus music from DJ Kristina Childs.” — 2K Games. Here's how it turned out!

Agency: Pen&Public

Role: Creative & Art Direction, Graphic Design, Environmental Design, Styling & Production Design

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              Fun Fact #1: BioShock's storyteller Ken Levine had studied the works of Ayn Rand, George Orwell, and Aldous Huxley and other works of utopian and dystopian societies as part of his liberal arts degree. Fun Fact #2: One of the three ways to describe rapture qualifies the word as a feeling of intense pleasure or joy.

              Fun Fact #1: BioShock's storyteller Ken Levine had studied the works of Ayn Rand, George Orwell, and Aldous Huxley and other works of utopian and dystopian societies as part of his liberal arts degree. Fun Fact #2: One of the three ways to describe rapture qualifies the word as a feeling of intense pleasure or joy.