Dark Tower

We tell the story of a new world. Through a book. Through a Movie. Through a real life experience that transports readers to another place and time, a place that only exists within The Dark Tower. We crossed a threshold into a new dimension, a world where there are no rules and everything is not always as it seems.

IGN and The Dark Tower partnered to bring the novel’s iconic Dixie Pig to life during San Diego Comic Con. This bar is considered to be the Men in Black’s lair, it’s basically the novel’s “bad guy” hang-out in the modern day New York. A futuristic portal takes guests insto the underworld, revealing easter eggs, fan art and a journey through Stephen King’s and Nik Arcel’s imagination.

Agency: Pen&Public

Role: Creative Direction, Art & Design, Set Design, Experience Design, Graphic Design, Production Design